I work with a lot of small businesses who want to get online. Individuals from all walks of life come to me and ask me all sorts of questions. It doesn’t matter to me if you’re a realtor, an insurance agent a mom and pop shop, or a medium sized business. We all want the same thing: more eyeballs on what we have to offer. That’s simple, that’s marketing. And marketing leads to sales.
For any business to succeed online, it is important to have traffic on your website. Without traffic, a website will not make any sales for you unless people visit it. It is therefore important that you know how to drive traffic to your website.
You can drive traffic to your website on any budget. Here are some simple ways to get started:
Provide fresh, unique and useful content on your website.
People go online to look for information and also buy what they need. It is important for you to have high quality and unique content on your website so that visitors to your website will spend more time poking around, bookmarking your website and also buy from you or at least be willing to come back and learn from you. If you have a lot of useful information on your website, you will be considered as an expert in your niche, and you will therefore more easily gain customers.
Drive traffic to your website using PPC (Pay per Click) advertising.
If you have the money to pay for the advertising, you can run small amounts of advertising to your site. Right now the hottest place to do this is from Facebook Advertising. Even with a budget of $5-10 a day you can get increased exposure to your website.
Write and submit articles.
This is a very powerful tool for driving traffic to your website. In all your articles, make sure you have a resources box or author’s biography which will your website’s URL. After reading your article, people will want to visit your website, so the more articles you write the more traffic you will drive to your website. There are article forums and directories that you can do a Google search on and pick the one that best suits your needs.
Participate in targeted forums.
This is one of the most effective ways of driving traffic to your website. Make useful posts in the forums that are related to your niche, and have your website link in your signature. (Make sure to follow the rules of the forum as some don’t allow links right away).
Use viral marketing to drive traffic to your website.
Write free e-books or short reports with a link to your website. Have a link to your website on your blog and on any press release that you write. These will drive traffic to your website.
Use video marketing to drive traffic to your website.
You can create a video about your product or service that you offer on your website and post that on YouTube. Add your website link on that video, and this will make sure that people who view your video will also visit your website. Videos that are helpful or informative will help others share your information.
By following the tips outlined above, you can drive a lot of traffic to your website, boost your sales and grow your online business profits.
