by VaNessa Duplessie | Business in General, Marketing in General
This post begins our series on USP’s – Unique Selling Propositions for Your Business. Over the next few weeks, we’ll discuss what they are, why you need one and how to create the best one possible for your business. Let’s get to it! A unique...
by VaNessa Duplessie | Business in General, Marketing in General
Social media sites offer a great way to brand your business for free. Everybody uses sites like Facebook and Twitter, and many check them daily. But there are some deadly mistakes that can really cost you and even kill your social media campaign if you’re not...
by VaNessa Duplessie | Business in General, Marketing in General
When you read a piece of content by someone who’s passionate about their subject, you’ll hear a uniquely distinct ring to it. You can tell they’re truly enthusiastic and knowledgeable about their subject, and you’ll be able to feel that...
by VaNessa Duplessie | Business in General, Marketing in General
It doesn’t matter if you’re a business owner, a mom, or the CEO of a major corporation. Sometimes you just can’t find the motivation to think outside the box or be the least bit creative. It’s times like this that you need to seek some inspiration from...
by VaNessa Duplessie | Business in General, Marketing in General
Aside from my business career, I’m a writer. And there are times when I need to boost my creativity to get words down on the page both in my marketing work and in my writing work. Most people, when they hear or think of creativity, think it’s only...
by VaNessa Duplessie | Business in General, Marketing in General
I work with a lot of small businesses who want to get online. Individuals from all walks of life come to me and ask me all sorts of questions. It doesn’t matter to me if you’re a realtor, an insurance agent a mom and pop shop, or a medium sized business....