Every blog is different. Every Brand is different. The difference is what draws people to you. People are changing. Customers are changing in their daily habits of connecting and buying through the use of technology.
There’s content everywhere. Our role as bloggers is to provide valuable and entertaining information that people want to read and share in a convenient way. Here are some ideas on how you can find your blog voice.
Your Ideal Reader
The best way to determine all the elements of your voice is to picture your perfect reader. Who do you expect to become a fan of your blog? If you can imagine this person clearly, you can write posts to them that resonate perfectly. It may take a bit of market research. Find out which demographics are important parts of your niche. Find out what they like and dislike. Learn about how they feel, what they want out of life, and how they see themselves. Some people even draw a physical picture of their ideal reader and look at it whenever they write!
Your Blog’s Image
Now that you’ve got a clear image of your blog reader in mind, the next step is to create an image for your blog that appeals to them. Consider not only your reader but also your business’s unique selling proposition. The key question to ask yourself here is ‘How is my blog different than other similar blogs in my industry?’
The answer to this question lies in the specific niche you choose for your blog. One of the biggest mistakes bloggers make is trying to be everything to everyone. The truth is that no niche is too specific (unless it’s a market of one person). You need to carve out a unique place for yourself in the blogosphere that will set your blog apart.
Finding Your Voice
Finding a voice for your writing is something all writers must do. If you’re going to blog, you’ve got to consider yourself a writer, even if you don’t have the training, experience or writing chops. Take some time to read different blogs to see how the voice differs. Some write in a very personal style, some are humorous or slightly outrageous, some write posts that are short and to the point. Find your own way of writing that you enjoy and that resonates with your readers.
Your voice is unique to you…be your best self and don’t try to be someone your not.